Introducing the new ROI: Return on Interaction
It's time to shift your focus, folks, investment to interaction. In the continually shifting world of email marketing, where nothing stays static for long, we're giving a new meaning to the ROI...
View ArticleThe Ongoing Rendering Battle
Recently one of our customers encountered an issue with rendering when sending to the "full version" of Microsoft Live Mail. A few of the fields in their email showed up as blank white space! Our...
View ArticleWeekly Whitepaper Room Refresh
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:BlueHornet: HTML Rendering in Outlook 2007 - Top 10 Questions & Answers How to code and design HTML email...
View ArticleClik here to view.
How Email Impacts Society
I want to share something inspirational that's happening in the email industry (Oh, and you can learn some best practices too!). It's a recap of the Email Experience Council's current Nonprofit...
View ArticleDOUBLE DOG DARE: Start Your Email Program Over from Scratch
Are you happy with the structure and performance of your email program? If you wish you could just blow it up and start over, we dare you—no, we Double Dog Dare you—to consider this challenge from...
View ArticleThe Process of Bringing Process to Email Marketing
I've been in the business of delivering email now for quite a long time. I've spent more than 10 years managing, creating, or observing email communications in some fashion. I have worked on the client...
View ArticleMarket Forces Combine to Increase Demand for Email Campaign Outsourcing
So we are deep in a recession economy, marketing budgets and headcounts are being cut, yet we are seeing an increase in requests for the outsourcing of email production and campaigns. Why is this?Well...
View ArticleClik here to view.
Test These Email Campaign Elements to Optimize Performance
Test These Email Campaign Elements to Optimize Performance Author: Stephanie Miller, co chair, DMA/eec and VP, Aprimo Email marketers always are on the hunt for ways to optimize performance. In fact, a...
View Article3 Subjects to Study to Boost Your Email IQ
If your business is seasonal, back-to-school time and the pre-holiday months of late summer and early autumn are likely major tipping points for driving revenue and ensuring you end the calendar year...
View ArticleDriving Better Email Response: What Makes Subscribers Say “YES!” ?
Karen Talavera, eec Blog Contributor, is leading a session at the Email Evolution Conference in Miami this February. Register today to recieve the early bird discount (through January 14th) and to...
View Article
